The football players Lionel Messi and Cristiano Ronaldo are featured in a brand-new Louis Vuitton advertisement titled "Victory is a State of Mind." The campaign launches just in time for this year's FIFA World Cup 2022 in Qatar. Two of this generation's goats are shown playing chess as they prepare to defend their nations, Argentina and Portugal, in the campaign. It could very well be argued that chess and football are similar in terms of tactics and genius play. The advertisement, which was captured by world renowned photographer Annie Leibovitz, features two of the sport's greatest legends competing over a chessboard while carrying a Louis Vuitton Damier attaché case. The French luxury conglomerate's long-standing reputation for the craftsmanship of its travel trunks is the focus of the campaign. In conjunction with the start of the FIFA World Cup, the campaign not only honors the house's longstanding tradition of making trunks but also both football legends.The custom Louis Vuitton case in which the FIFA trophy arrived was unveiled during the opening ceremony. When the campaign first went viral on the internet, football fans all over the world were overjoyed and awestruck because it represented a first-of-its-kind luxury campaign that brought together two of the greatest rivals in sports who were also the most admired.
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